Assistant Manager - Digital Marketing

Job description

Company Description

Pullman Chennai Anna Salai offers 232 stylish rooms, a swimming pool, fitness center, spa, two signature dining venues, versatile banquet spaces, boardrooms, and social lounges-ideal for business and leisure travelers. The hotel is perfectly equipped to host a wide range of MICE events, featuring versatile modular venues that can accommodate up to 400 guests, from intimate meetings to grand celebrations.

Job Description

·  Increase of qualified website traffic to portal.
·  Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
·  Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
·  Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
·  Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
·  Increase incremental revenue over need periods.
·  Manage with key project team the implementation of tactical campaigns eg: Super Sale
·  Manage relationship and key co-operative projects with tourism organisations / partners
·  Email Marketing
·  Coordination of Novotel Kolkata Hotels & Residences content for E Communication.
·  To ensure consistency of message and offers that are revenue generating and meeting objectives.
·  Using in-depth analysis of email marketing results to increase ROI.
·  To proactively increase email database records from residence
·  Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
·  Co-manage advertising campaigns.
·  Manage KPI’s to constantly improve website performance.
·  Provide monthly reports to General Manager, Hotel Manager & Director of Marketing & Communications 

Qualifications

·  Bachelor’s Degree
·  Minimum 2 years of experience in a similar role
·  Excellent reading, writing and oral proficiency in English language
·  Proficient in MS Excel, Word, & PowerPoint

Additional Information

·  WHAT IS IN IT FOR YOU:
·  Come As You Are
·  Work With Purpose
·  Grow, Learn and Enjoy
·  Explore Limitless Possibilities