Support Global Client Story Lead by identifying and developing client stories that reinforce APPLIED of New Applied Now. Ensure our highest quality, most relevant stories are surfaced, promoted and maintained. This global role will also help drive an effort across M&C to identify efficiencies in client story development.
Keys to success for this position include: understanding of marketing strategies and the elements of a strong story; strong project management skills; thorough understanding the Winning Ways, Key Capabilities and Shared Priorities; persuasive communication skills; cooperative and supportive attitude; ability to build relationships across the company. Additional responsibilities include:
-Identify and develop prioroity stories for Europe. Includes internal and external research as well as some writing.
• -Responsible for maintaining pipeline that aligns stories to key industries, shared priorities, businesses and innovation hubs/centers.
-Ensure priority stories are maintained by their owners
-Provide local support and guidance on client story development
-Work closely with marketing & sales leads and global client account leads
-Content Customization, Strong Writing/Editing Skills; Strong Message Develpment Skills; Familiar with client case study development