Offers “Abbott”

Expires soon Abbott

Junior Product Manager

  • Internship
  • Москва, Россия
  • Sales

Job description



     

JOB DESCRIPTION:

For 130 years Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, minimally invasive medical devices, coronary stents, nutritionals and branded generic medicines. We help people with diabetes effectively manage it without painful finger pricks.
Our company is a strategic investor and supports modern healthcare development. We strive to make quality medicines and innovative medical technologies more accessible to more people in Russia.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Key responsibilities:

Strategic planning

·  Develop 1 year marketing plan and 1 year financial plan
·  Develop cycle plans and contingency plans
·  Perform sales and investments forecasting and budgeting: plan, update and track on monthly basis
·  Use monitoring data to feedback and propose strategic planning/tactics

Project Management

·  Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams
·  Manage interaction with sales (SM/DM): “sell”-strategy and marketing plan
·  Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information
·  Ensure timelines are met and financial results are maximized

Monitoring

·  Constantly assess effectiveness and ROI of tactical initiatives implementation:
·  Measure customer response/effectiveness
·  Manage promo expenses and resources mix
·  Monitor KPI’s (sales, MS, profitability, price, SFE, , supply)
·  Monitor competitive activities and strategies (analyze key market data)
·  Get data to feedback and propose strategic planning/tactics adjustments

External customer development

·  Identify key customers at each step of patient flow/product value chain (consumers, physicians, KOLs, pharmacistsetc)
·  Develop and implement plan to build relationship with key customers and influence them
·  Identify opportunities to align brand and customer goals (new business development)
·  Optimize customer synergies to develop brand/market advocates

Description of Work:

·  Develop and implement short-term and long-term marketing strategies for the product/products under responsibility
·  Develop and implement marketing programs to grow product sales, including marketing material production for each sales cycle and marketing plans
·  Local creative campaigns development (TV, Digital)
·  Monitor product and market performance, identifying critical performance areas and creating programs to address them
·  Forecast market and product performance, provide input for Plans/Updates and new product launches
·  Reviewing and analyzing results of marketing campaigns
·  Coordinating work and leading agencies (Media, Digital)
·  Research plans for brands under responsibility development and execution
·  Lead effective communication with Global Marketing Team
·  Develop training programs for sales force knowledge and skills related to the product
·  Build strong relationships with Opinion Leaders
·  Monitor monthly sales, inventories and ensure sufficient forecast to cover changing market demands and gaps

Success Profile:

Minimum qualifications

·  University degree
·  Experience in the pharmaceutical industry, or FMSG segment specifically in marketing
·  Fluent English
·  Good command of PC (good knowledge of Excel and Power Point)

Preferred qualifications

·  Prior Business Degree or Marketing qualification
·  Medical or Pharmaceutical Degree
·  The job description and the list of requirements for the role are not full.

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Russia > Moscow : Metropolis Building 1

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

     

     

     

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