Offers “Abbott”

30 days agoAbbott

EMEA Marketing Communications Manager(12 month FTC)

  • Ardmore (County Waterford)
  • Marketing

Job description

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Abbott serves the Irish market with a diverse range of healthcare products including diagnostics, medical devices, and nutritionals products. In Ireland, Abbott employs over 4,000 people across nine sites. We have six manufacturing facilities located in Clonmel, Cootehill, Donegal, Longford, and Sligo and a third-party manufacturing management operation in Sligo. Abbott has commercial, support operations and shared services in Dublin and Galway. We have been operating in Ireland since 1946.

PURPOSE OF THE JOB:

The Marketing Communications Manager for EMEA  is responsible for developing and executing comprehensive measurable communication strategies and campaigns tailored to the commercialization communication needs of the downstream EMEA CM ARDx region. This individual collaborates with marketing, communications, and events colleagues who represent Global and EMEA Marketing, Digital, Events, Global Product Campaigns, Disease/Audience Campaigns, PR, Internal Communications, Brand, and Creative Services. This individual also may supervise and support on the educational platform MYPOC ACADEMY and  Marketing Communications contractors and other staff.

MAJOR RESPONSIBILITIES:

· 
Create and execute measurable, multi-channel communications strategies and campaigns to support the commercialization of solutions for the EMEA geography. Some campaigns may be created and executed in close conjunction with global campaigns created by peers in the Marketing Communications organization. Other campaigns, especially those that are specific to the needs of EMEA Marketing, will be entirely owned and managed by this individual. The campaign management process encompasses budget management and regular (monthly or quarterly) reporting of campaign results.

· 
Support in the EMEA launch and content development of MYPOCACADEMY and help driving adoption as well as measuring analytics

· 
Develop a deep understanding of EMEA  Marketing’s business plans, Abbott products and the diseases these solutions address, and the customers and patients who benefit from our solutions. Also develop an understanding of competitor products, marketing, and promotional programs.

· 
Be responsible for delivery of the campaign management process from kickoff to regular (monthly or quarterly) data reports and updates that encompasses budget and measurable results.

· 
Collaborate closely with peers in Marketing Communication Project Management, Operations, Digital, Brand, Events, Creative Services, Public Relations, Internal Communications  to align on campaigns, process, strategies, best practices, and efficiencies.

· 
Work with staff, Integrated Business Managers, and project management colleagues to ensure that all content is taken through proper Regulatory, Quality and Legal reviews in compliance with the Standard Operating Procedure (SOP) for Marketing Communications.

· 
Lead the EMEA Communications Champion program to coach and consult local country contracts on matters related to brand and marketing communication processes, ensuring our brand presence in EMEA is consistent and effective.

· 
Lead all event and content strategy and logistics for top tier EMEA customers and employee events and congresses in close collaboration with Global Marketing Communications, PR and Brand peers. This responsibility encompasses managing all aspects of delivering the exhibition and booth(s), related customer and employee programs, lodging, and all tactics, sponsorships and promotions. This responsibility also encompasses managing the budget and multiple vendors to deliver a successful, measurable event. Finally, this includes pre-event and post-event customer and employee communications, as well as post-event evaluation and reporting.

· 
Embrace and champion Marketing Communication best practices and processes.

· 
Strategically prioritize all events in the EMEA region.

· 
Supervise vendors and contractors as needed for different projects and programs.

· 
Build collaborative, consultative relationships across the organization.

· 
Support initiatives to strategically develop and deploy content across multiple channels, especially measurable digital channels

· 
Understand the nuances of the different EMEA countries and sales teams to ensure communication campaigns enable the sales organizations.

· 
Create and execute other Marketing tactics specific to the needs of the EMEA marketplaces.

· 
Help to evolve the Marketing Communications culture to one that is professionally mature, highly strategic and effective.

· 
Help to develop world-class Marketing Communications talent by setting a professionally mature example, focusing on individual and company objectives and goals, and supporting colleagues in achieving their professional goals.

EDUCATION & COMPETENCIES:

· 
Bachelors Degree in Marketing, Science , Engineering, Public Relations, Journalism, Advertising, Communications, English, or an equivalent combination of education and work experience. MBA might be preferred.

· 
Minimum 5 years of work experience in the field of marketing communications and in the industry of medical device, pharmaceutical, healthcare, Media or Digital Media or other similar field. Must have at least three years of experience managing vendors/contractors.

· 
Track record of delivering measurable, successful multi-channel communication campaigns and leading teams that deliver similar campaigns.

· 
Experience managing a substantial budget encompassing personnel and campaign finances.

· 
Experience working with a global brand and working within a highly matrixed organization, requiring a great deal of collaboration, negotiation and problem solving.

· 
Experience working with colleagues in and on campaigns that are for different geographies/countries.

· 
Excellent verbal and written English communication, analytical/problem solving, communication, negotiation, interpersonal and presentation skills are essential.

· 
Comprehensive personal computer skills including demonstrated spreadsheet, word processing and database management capabilities are required.

· 
Experience working with sales enablement tools, including web and mobile apps are also critical.

· 
An entrepreneurial, take-charge, change-agent spirit is critical.

· 
Should be professional mature and capable of juggling multiple priorities and many demanding stakeholders with minimal supervision.

Should be professional mature and capable of juggling multiple priorities and many demanding stakeholders with minimal supervision.

Connect with us at  www.abbott.com or https://www.ie.abbott/ , on LinkedIn at www.linkedin.com/company/abbott-/ , on Facebook at  www.facebook.com/Abbott  and on Twitter @AbbottNews .

     

JOB FAMILY:

Product Management

     

DIVISION:

ARDx Abbott Rapid Diagnostics

        

LOCATION:

Ireland > Galway : Parkmore Business Park

     

ADDITIONAL LOCATIONS:

Denmark > Copenhagen : Emdrupvej 28C, France > Bievres : Parc Burospace, Germany > Koeln : Am Wassermann 28, Germany > Wiesbaden-Delkenheim : G20, Italy > Milan : Viale Edison 110, Edison Park Centre, Italy > Rome : Via Giorgio Ribotta 9, Netherlands > Hoofddorp : Wegalaan 9, Norway > Oslo : Kjelsasveien 161, Spain > L'Hospitalet de Llobregat : Plaza Europa 9-11 planta 6, Switzerland > Wadenswil : Steinacherstrasse 150, United Kingdom > Maidenhead : Abbott House

     

WORK SHIFT:

Ie - 39.0Hst2 (Ireland)

     

TRAVEL:

Yes, 15 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

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