Digital Marketing Strategist ∞ (Maplewood, MN)

Job description

Description du poste

3M is seeking a Digital Marketing Strategist for the Industrial Business Group  located in Maplewood, MN. At 3M, you can apply your talent in bold ways that matter.  Here, you go.

Job Summary :

The Digital Marketing Strategist will make an impact by helping to develop solutions to meet business objectives, based on consumer insights and data. They will liaise with the experts in the space to develop full campaigns, and work through to execution.

This position provides an opportunity to transition from other private, public, government, or military environments to a 3M career.

Primary Responsibilities include but are not limited to the following:

·  Responsible for providing global expertise and support in planning and execution of digital marketing strategy (e.g. Search, Social, Paid Media, User Experience, Content Marketing) to drive demand among end users
·  Develop customer-first marketing plans and engagement strategies based on persona insights and customer journey maps
·  Develop and implement content strategies aligned with business objectives and address customer needs
·  Responsible for leading strategic digital initiatives to drive business growth for Divisions and programs
·  Work with assigned business groups to prioritize Digital Marketing and Experience projects from ideation to execution
·  Ensure alignment of the holistic customer experience across a Division by working with cross-functional Divisional, Corporate, and Agency team members
·  Monitor online activities to find efficiencies and prioritize improvements in the customer’s experience while driving revenue, to ensure that 3M consistently shows up online and that all activities drive value
·  Monitor and review online customer metrics and work with teams to adjust strategy and tactics accordingly. Measure and communicate results and insights to the applicable internal groups

Basic Qualifications:

·  Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution
·  Minimum of five (5) combined years of marketing, brand, and/or agency experience in a private,public, government,or military environment

Preferred Qualifications:

·  Experience creating, managing, and analyzing paid media campaigns
·  Skills include good communication and interpersonal skills

Location: Maplewood, MN

Travel: May include up to 5% domestic

Relocation: Is not authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).