sheena chawla - WIZBII sheena chawla has published his/her professional profile on WIZBII. s c

sheena chawla

Searching for opportunities in Fashion marketing and visuals

34years • Ahmedabad

Summary

It's the "enthusiasm transferred to the customers" about being a part of the brand, which remains a fascinating fact and also the basis of my career choice. Call it marketing, silent selling, visual presentation or just story telling, these are the core values for the brand growth, which I have involved myself with. Being an integral part of the growth of a brand as a business developer, Understanding trends and delivering the forecasted clothing design sets has also been a part of my earlier profession along with being a visual merchandiser with multi retail stores internationally.

Skills

Visual Merchandisingevent managementFashion ConsultantGraphic Designingsocial media marketingOffline MarketingCurating ExhbitionsProduct DisplayCorelPhotoshopInDesignIllustratormicrosoft officeAdvertisingBrand DevelopemntFashion DesigningTrend ForecastingMarket Research

Experiences

Fashion Consultant

04-2016 - 04-2017 Social and cultural activities• Market Research and Forecasting trends • Preparing sample collection • Finalizing production & meeting vendors • Product line consultation

Visual Associate

02-2015 - 07-2015 Social and cultural activities• Organizing the effective and efficient utilization of store space • Communicating with the store managers on the general floor plans • Coordinating store displays in line with brand guidelines and strategy • Delivering weekly floor moves, styling mannequins • Assisting the visual team with store launches & various store promotions • Handling all the display points • Maintenance and supervision of window displays and floor displays • Fixtures and In-store communications handling • Managing the floor and window standards • Assisting the marketing team with the social media campaigns execution

Unit Visual Merchandiser

01-2013 - 01-2014 Social and cultural activities• Implementing and maintaining consistent excellent visual standards in- store • Installing and setting up windows with monthly and festive theme executions • Consistently leading and collaborating with the Store Manager for innovative and timely project executions • Producing brand guidelines on weekly basis, in order to increase the shop performance • Proactively managing and having ultimate accountability for the floor set up process through effective planning, detailed mapping, clean execution and timely completion • Preparing budgets, visibility plans and adaptation plans • Forecasting trends, preparing future display designs • Handling In-store communications • Assisting customers in merchandise selections by suggesting styling tips, hence increasing sales and customer loyalty • Working with the unit marketing team for social media campaigns and strategies, assisting with the artwork making and ideas • Developing themes, color schemes and artworks with buying, design, marketing and HR team • Training the floor staff and team members on merchandise placement, merchandising standards and business analysis • Responsible for creating a retail environment that is consistent with the brand positioning

Visual Merchandising & Marketing Trainee

08-2012 - 12-2012 Social and cultural activities

Business Developer & Assistant Designer

10-2008 - 08-2010 Social and cultural activities• Customer engagement and customize garment designing • Forecasting trends • Hosting Exhibitions (Operations, Space designing/merchandise presentation, training personnel for customer interaction) • Supervision of operations- inventory control, stock take, cash flows etc. • Making and executing marketing strategies • Preparing artwork/content for the advertisements and pamphlets

Education & training

London College of Fashion

2014 - 2016 London, Greater LondonMarketing, Design / Civil engineering / Industrial engineering, Community management, Corporate governance, Project / Product managementCollaboration with Kering Group (Alexander McQueen & Stella McCartney) on sustainable fashion.

Gujarat University

2010 - 2012 Gujarat, IndiaAccounting / Management control, Consulting, Design / Civil engineering / Industrial engineering, Studies / Statistics / Data, Sales, Accounting / Management control

National Institute of fashion technology

2010 - 2011 IndiaSocial and cultural activities, Audiovisual production, Design / Civil engineering / Industrial engineering

Gujarat University

2007 - 2010 Gujarat, IndiaConsulting, Design / Civil engineering / Industrial engineering, Studies / Statistics / Data, Legal, Sales, Accounting / Management control, Accounting / Management control, Project / Product management

My soft skills

Creative
Communicating
Innovative
Enterprising

Languages spoken

  • English

    Native language

  • Hindi

    Native language

My dreams

One day

"To TRAVEL the whole world with the objective /purpose/campaign/initiative which leads to making this world a better place" The only thing that makes your life bigger and more useful is with experiences, wisdom, knowledge hence contributing to the betterment of society.

Make every future a success.
  • Job directory
  • Business directory