07-2018 - Now> SEO Audit:
- sementical,
- technical,
- mapping ;
> choice of keywords;
> removal of duplicate content;
> netlinking strategy;
> Fixed issues directly on Webflow and GitHub;
> search engine submission;
> article review with keyword supervision;
> Google Analytics;
> optimization of the existing;
> Implementation of the best strategies;
> Writing a guide for using SEMrush;
> Support for the development of the platform.
COO - Traffic Manager
06-2017 - 02-2018 >SEO :
- audit and recommendation;
- creation of a global communication plan;
- optimization of the existing;
- Implementation of the best strategies;
- redesign of the platform (in connection with the teams);
- creation of a company blog;
- Writing SEO articles and optimized texts
>SMM (Facebook, Twitter, LinkedIn, Google +, TumblR, Medium) :
- management of Facebook Ads advertising campaigns (Facebook Business Manager and Power Editor);
>SEA :
- analyze web traffic to adapt to visitors via analysis tools;
- management of Google Adwords;
- analyze the impact of advertising campaigns;
> Emailing :
- production of newsletters directly in HTML;
> Public relation.
Growth Hacker
10-2016 - Now> Recommendation and implementation of SEO:
- choice of key words,
- removal of duplicate content,
- netlinking,
- search engine submission
- article review with keyword supervision,
- technical site audit,
- mapping
> SEA audit:
- keyword analysis,
- report on possible improvements
> SEA campaign management (Google and Bings)
> Community management:
- presence audit on networks
- report on possible improvements
- creation of facebook pages,
- ads on social networks (Facebook Business Manager, Power Editor, Twitter Ads)
> Website design (HTML, CSS, JS, PHP, Wordpress, Prestashop and Drupal) and chatbot,
> Realization of an Inbound Marketing strategy:
- creating personas
- writing blog articles,
- keyword optimization,
- creating landing pages,
- marketing automation
> Emailing campaign;
> Support in the digital transformation:
- Implementation of project management and support tools (Wrike)
- Implementation of a CRM and support (Hubspot)
> Implementation of growth-hacking tools (Sumo, Kameleon, Lead the way, ...)
> SEO trainer
Web Editor
10-2016 - 05-2017 - Customer call definition of needs and monitoring;
- Text writing for all of his new website: minimum 5 pages - texts between 300 and 600 words;
- SEO optimisation.
Digital communication officer
02-2016 - 10-2016 > Audit digital communication tools;
> Maintain and upgrade existing websites (PHP, Wordpress, Drupal);
> Creation of PHP pages;
> Creation of graphic and editorial contents;
> Manage the Prestashop shop;
>SEO :
- Set up the best SEO strategies;
- Content integration;
- Establish link-building strategies;
- Optimize URLs, titles and descriptions.
> SMM :
- Perform social referencing (Facebook, Twitter, Youtube, Google +, Viadeo):
- Manage Facebook Power Editor and Twitter Ads advertising campaigns
- Analyze the impact of advertising campaigns;
- Visual creation.
> Benchmarking of communication agencies.
> Upgrading IT security Check the consistency of projects with objectives: creation of a new internet platform (website, online store, augmented reality).
Communication Officer
08-2013 - 08-2015 Community managing,
Webmastering,
Graphic design,
Emailing,
Event organisation,
Press relationship,
Public relationship.
Education & training
Ihedn
2015 - 2015 Vannes, France, VannesJournalism / PR, HR / Training