Trade marketing specialist
05-2015 - 12-2015 Chemistry / Biology / Agronomy • Develop & execute new product launch plan for Discounters and manage tailor made promotions
• Redesign promotional analyses tool and increase effectiveness
• Establish Shopper insight based culture within the company
• Develop new communication platforms to reach shoppers
• Set up new method for store level execution reporting system and set action plans for sales
• Design and lead Perfect Store project via creating efficient market analysis approach
Results:
The first tailor made promotion I have come up with reached 3X more consumer participations than previous solutions. The final sales volume were 2X more than planned and the partner wanted to list the brand as a standard SKU instead of in/out. It became best practice within the company.