Ceren Schäferhoff - WIZBII Ceren Schäferhoff has published his/her professional profile on WIZBII. C S

Ceren Schäferhoff

Account Manager and Strategic Media Planner

38years • Berlin

Summary

I am a results-oriented strategic media planner with nine years of experience in account management and media planning for both international and local clients. Friendly, organized and natural at building rapport with good analytical skills. Proven ability to develop lasting client relationships and manage intense demands of multiple clients through careful listening skills, attention to detail and service delivery beyond expectation.

Skills

Account ManagementStrategic Media PlanningNew Business DevelopmentConsultative SellingUpsellAdvertising CampaignsMs OfficeexcelSpreadsheetSocial Media ManagementStrong CommunicationSalesforcecrmAnalytical ThinkingMedia StrategyMobile Marketingdigital strategydigital marketingDigital MediaAdvertisingMarketing CommunicationsOnline Advertisingonline marketingsocial media marketingOutdoor AdvertisingMarketing ResearchMarket ResearchSocial MediaStrategic Planningreportingdata analysisPivotMicrosoft OfficePowerpoint

Experiences

Account Manager

01-2016 - 06-2016 Marketing-Managing a portfolio of 70 partner accounts -Developing and strengthening long-term relationships with partners, identifying their needs and goals, creating short and long-term business strategies -Daily review of partner shops’ feeds for improvement and maintenance, answering partner enquiries via phone, email, Skype -Updating and maintaining the CRM database (Salesforce) -Analyzing and optimizing partner performance, adjusting budgets and campaigns -Identifying upsell opportunities, contract negotiations -Monthly dunning management CLIENTS AT VISUAL META Bonprix.com.tr, Defacto.com.tr, Deichmann.com.tr, Mango.com.tr, Mediamarkt.com.tr, Nike.com, Spartoo.com.tr, Tchibo.com.tr, Teknosa.com, Lcwaikiki,com, Hepsiburada.com, Gittigidiyor.com, Collezione.com.tr, Boyner.com.tr, Berondi.com.tr, Beymen.com.tr, Colins.com.tr, Columbia.com.tr

Account Manager

02-2010 - 06-2015 Community management-Managed a portfolio of more than 15 accounts, which generated 23-25 million EUR in revenue per year -Helped grow the customer base from six to fifteen accounts in five years -Developed and strengthened long-term customer relationships as the main point of contact -Ensured customer satisfaction, answered daily customer requests via e-mail, phone, regular face-to-face client meetings and video conferences -Worked in a fast-paced environment with tight deadlines and high-demand, challenging customers from both international and local markets -Developed monthly and annual media strategies, executed efficient media and communication campaigns based on customer objectives, tracked campaign set up, campaign performance and performance optimization -Prepared data analysis and presented relevant market research, competitor analysis, price evaluation, status reports and performance analysis -Managed contract negotiation, closed deals, followed up on invoice and payment status. -Reported monthly and annual budget forecasts and sales reports -Coordinated closely with internal departments, creative agency representatives, social media and PR agencies as well as international partners -Supervised three account executives CLIENTS AT OMD International Clients: Citroen – PSA (France), Barilla (Italy), Luxottica Group brands, Ray-Ban, Vogue, Oakley, Persol, Top Ten (UK), Kyocera Mita (The Netherlands & Germany), Ariston Thermo (Italy), Harley Davidson (Greece), Etihad Airways (Abu Dhabi) Local Clients: Hürriyet Newspaper and Online Platforms (hurriyet.com.tr, hurriyetemlak.com and more), Radikal Newspaper, Kanal D TV Channel, Warner Bros., Tesco Kipa, Filiz Pasta, Komili & Kırlangıç Oils, ciceksepeti.com (online flower orders), mizu.com (online shop for fashion), nesine.com (online betting)

Media Planner

05-2007 - 02-2010 Community management-Managed a portfolio of 6 accounts, which generated 5 million EUR in yearly revenue -Prepared efficient media strategies and managed media planning for TV, radio, newspaper, magazine, internet, outdoor, indoor and cinema -Won the grand prize of Mediacat Felis Awards 2007 with a media campaign for Beko (Closed Circuit Radio Campaign – New Media Usage) -Presented media plans and followed up on campaign performances -Prepared periodic media landscape reports, price evaluation and competitive reports -Coordinated day-to-day communication with customers and creative agencies CLIENTS AT UNIVERSAL McCANN Koc Holding; the top industrial conglomerate in Turkey Brands:Beko, Aygaz, Paro, Tupras, Mogaz, Lipetgaz

Education & training

Yeditepe University

2003 - 2007 Istanbul, İstanbul, Turkey, IstanbulSales, Administration, Project / Product management

Tarsus American College

1996 - 2003 Mersin Province, TurkeyStudies / Statistics / Data, Chemistry / Biology / Agronomy, Chemistry / Biology / Agronomy

My soft skills

Communicating
Analytical
Team player
Persevering

Languages spoken

  • Turkish

    Native language

  • English

    Professional

  • German

    Basic

My Internet presence

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