Assistant Brand Manager Sunsilk

Job description

Circa £35,000 + Outstanding benefits package

COMPANY OVERVIEW

Unilever is a global Fast-Moving Consumer Goods company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people's lives today and for the changing environment tomorrow - making sustainable living commonplace.

Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.

MAIN JOB PURPOSE:

Brand Development is responsible for the growth of our Unilever Brands through brand-driven innovation, masterbrand activation, renovation, portfolio management and brilliant implementation of NPD platforms. As the Assistant Brand Manager you will support the Brand Manager to lead the development and execution of innovation projects and Masterbrand strategic enablers

JOB SUMMARY

· Assisting in running innovation projects and strategic platforms.

· Assisting in landing our innovations in market, working closely with the brand building teams and regional BD teams to deliver OTIF

· Constantly review category performance for ongoing improvement

· Assisting in Masterbrand “always on” platforms such as Digital and PR.

· Manage launches and re-launches

· Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms

· Achieve brand share and profitable NPS/profit growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)

· Champion the consumer needs and brand passion within the overall business

· Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share

· Lead market implementation of those platforms and develop world-class activation mix.

· Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs

· Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team

· Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand

· Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.

· Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.

· Pro-actively feed market, category and customer requirements into platform innovation projects

· Champion optimal launch of innovation platform

· Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.

· Monitor and review effectiveness of innovation and renovation programme to inform future plans.Ensure continued focus on and support of innovation platforms once launched.

· Management of marketing budgets within agreed targets and align with customer advertising activities.

KEY REQUIREMENTS

· Degree within Marketing or Business administration

· Digital platforms deep knowledge and application

· Communication Deployment (Excellent oral and written communication skills are very important)

· Proven experience within a Marketing position and with Project management

· Excellent written and spoken business English

· Excellent IT skills are required, particularly Word, Excel and Powerpoint

· Growth Mindset

· Consumer and Customer Focus

· Bias for Action

· Accountability and Responsibility

APPLICATION PROCESS

Online Application >> Digital Interview >> Face to Face Interview >> Job Offer

Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later. Those selected for interview will be included in a Panel Interview process and will be considered for all 4 open positions.

For further information about this position please call: 0800 0284390. Please do not contact this number if you are an agency/third party. This number is strictly for candidates only.