Key Accounts Manager

Job description

Find your own direction

·  LocationJohannesburg, Gauteng, South Africa
·  ScheduleFull-time
·  OrganisationRed Bull South Africa (PTY) LTD

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  Strategy

Lead & manage the implementation of Red Bull’s commercial strategy with all key customers

Develop short & mid-term customer strategies in line with the overall national sales policy

Implement national price strategies & establish the customer pricing accordingly

 

·  Analysis & Planning

Analyse available data sources (e.g. Nielsen & customer off take data) & derive customer’s growth opportunities

Continuously plan sales forecast & prepare trade spend budget to hit profitability targets

Develop annual business & effective promotion plans

Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy

Produce excellent conceptual selling decks & establish Red Bull as the category leader

 

·  Execution

Conduct & lead yearly negotiation process with key customers

Agree and implement Red Bull’s Perfect Store concept with key customers

 

·  Tracking

Continuously track & adjust volume & profitability targets by using existing sales reports

Prepare & discuss the success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business growth plans

Use the Perfect Store Audit to manage the execution in store effectively

 

·  Collaboration

Continually search to understand customer needs better & respond with programmes (in line with the brand equity) that are mutually beneficial

Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth

Strive for Category Captaincy with key strategic retailers within the energy category

Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells

Desired profile

Your experience includes:

(proven performance in)

· 
A proven track record of 3-5 years professional experience in Key Account Management on a National level & or Field Force Management, ideally within the FMCG/beverage category

· 
Experience in Category Management preferred

· 
Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)

· 
Excellent network of existing contacts & trade relationships

· 
Strategic ability - develop specific, valuable, innovative & commercially focused strategies but also grasp the ‘bigger picture’

· 
Commercial acumen - Strong understanding of sales processes & financial systems. Strategic & innovative commercial awareness.  Work with SAP/BI to plan & track sales results

· 
Analytical skills - Strong planning & negotiation skills with a sound understanding of financial bottom line implications of sales & marketing decisions. Able to analyse sales & customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer & Red Bull

· 
Negotiation experienced - Successful front line retail negotiation experience & problem-solving skills

· 
Presentation skills - Demonstrate great presentation skills that provide highly relevant & commercially viable strategies or processes in a clear, concise & empowering way