PRODUCT MANAGER, HOME COMFORT
United States Design / Civil engineering / Industrial engineering
Job description
MISSION :
To contribute to the success of the GSUSA marketing strategy for the Home Comfort business. Specific duties include:
· Business Planning and Management
· Deliver Budgeted Net Sales, Direct Marketing Contribution and Gross Profit Margin
· Develop and implement annual Marketing Plans
· Analyze monthly business performance results
· Analyze market performance results
· Product Development and Management
· Serve as liaison with Strategic Business Unit in France to develop products using consumer insights, appropriate feature/benefit bundles and clearly articulated channel strategies to maximize placement.
· Manage product portfolio to deliver target margins
· Partner with Sales Organization to support product sell-in with promotional programs and retail materials
· Commercialization
· Partner with Sales Organization to support product sell-out with key launch vehicles (POP, displays, demos, etc)
· Develop and manage merchandising programs which highlights the USPs of the product – online & offline
· Partner with consumer Experience team on the prioritization of key messages, media strategy, product seeding, ratings & reviews, user-generated content, social media strategy, media strategy and public relations
Desired profile
Qualifications :
PROFILE:
· Bachelor's degree in Marketing, MBA preferred (or equivalent experience)
· 3-5 years of product management or marketing experience. Housewares industry preferred but not required
· Effective knowledge of P&L structure
· Ability to communicate effectively within a domestic Marketing team and as part of an international development team
· Ability to develop complex strategies as well as lead the implementation plans
· Ability to implement Omni-channel go-to-market strategies with specific knowledge on the Digital path-to-purchase
· Effective knowledge of the changing retail landscape due to the effect of Amazon and other e-commerce retailers; evolving interactions between brands and their consumer; and the effects of these shifts on traditional bricks and mortar retailers and resulting strategies